Satirical Essay on Facebook

Facebook and MySpace are one of the many social networking tools that teens use to communicate. Many spend most of their day browsing other teen’s profiles and updating their own. After all, having a cool profile page and lots of friends is very important in showing off your cyber social status. I don’t like to boast, but Tila Tequila accepted me as her friend on MySpace. I leave her comments fairly often and I’m hoping that one day she will actually reply! Although she has almost 1,000,000 friends, I’m convinced she visits my profile often. We have never had a real conversation but I read her bulletins all the time. I know she is always aware of my updated status and I am positive that’s why she never comments. I myself have about 200 friends. I have only had real conversations with about 50 of them, the rest are people I have spoken to once or twice in my life. Of course I have many other music and movie stars, in addition to Tila Tequila. They are really good at keeping in touch with me thru bulletins. Being constantly made aware of my friends status updates such as, â€Å"I am going to an awesome party tonight†, or â€Å"Today was such a good day†, puts me ahead of the crowd. I don’t know what I would do if I didn’t know what my friends were doing every minute of every day. Like everything else, there are some downsides to MySpace and Facebook. The biggest problem I have encountered is what to do when someone I know, but don’t like adds me as a friend. I occasionally get friend requests from strange people who I met once, but am glad I have never seen again. The problem occurs when they add me as a friend and I don’t want to accept them. Not accepting a person is another way of telling them you don’t like them. However, if you accept them you risk having a long and awkward conversation with someone you don’t like. I guess this is just a problem you have to overcome when maintaining your virtual life. On the brightside, there are many upsides to MySpace and Facebook. You can use programs to remove pimples from your face when uploading your pictures. You can look at the extremely useful surveys people take and find out their favorite band, what their favorite food is, how long they shower for, and many other important facts. You can fake your identity and get pictures of really good looking people with nice cars and claim they are you so you can become really popular. You can even stay in your room for 7 hours straight and not get bored! I truly feel that Facebook is â€Å"a place for friends†. It is friends who have too much time to remain online each day. This realization comes to me very sadly, however, as I do enjoy reading about how Tila Tequila’s day is going. Maybe one day she will come to the same realization and we can have a conversation in the real world.

Google Inc: Swot Analysis

Google Inc. : SWOT analysis Introduction: Google was started as a research project by two Stanford PhD students named Sergey Brin and Larry page. They registered the domain name google. com in the year 1997 and in September 1998, it became a privately owned incorporate Google Inc. With its extensive research on search algorithms and use of state of the art technology, Google successfully established its brand name in internet search engines market. By the year 2004, Google came up covering over 75% of US web search market. Though Google is a dominating player in internet searching market, it has to compete with its rivals in this field where there is no long time entry barrier. Google can expand / change its business model to survive in this best search engine race. SWOT Analysis:* Strengths:* †¢ Google – Already number one search engine has established a brand name, in which its users trust. It’s dependable, reliable and fast. †¢ Google needs very little end user marketing as the name itself is getting word by mouth publicity. Google has a simple interface and it gives comprehensive results without confusing its users. †¢ Google has low operation cost as it uses low cost UNIX web servers for indexing millions of web pages across internet. †¢ Google has hired PhDs who are continuously working hard in order to enhance search algorithms and make searching faster, efficient and relevant. †¢ By 2003, Google has already powered over 75% of the 300 million searches cond ucted daily in the U. S. and 300 million plus outside the U. S. Google provides an interface to 88 languages to make it comfortable to search for its users in different countries. †¢ Google uses state of the art search technology to index pages regularly in order to give most updated results to its users. †¢ Google also weights the votes and ranks web pages with its PageRank technology to give its user access to most important pages first. †¢ Google is not biased towards advertisers. It clearly separates relevant advertisements and actual results by giving â€Å"Sponsored Links† tag to sponsored results when user searches to get information with some keyword. Moreover, it also ranks sponsored links to keep most relevant sponsored links on the top. †¢ Google offers localized search called â€Å"search by location† where users can get results showing vendors, products and services nearby their areas. †¢ Google also has a range of innovative additional services like Images, Groups, Directory, and News. Google didn’t complicate its website by making itself a portal; rather it kept tabs for these services on its homepage so users can easily navigate and that also keeps the website as simple as it was earlier. Google has also come up with solutions for wireless handheld devices, personalized toolbars, catalogues which are added essence strengths. †¢ Google quickly routes the user to the webpage and doesn’t linger for ad revenue. *Weaknesses:* †¢ Many spammers manipulate Google’s ranking technology by creating dummy sites with thousands of links to pages that they wanted Google to rank highly. â₠¬ ¢ Google’s link based ranking did not employ actual traffic analysis. Google’s Cost Per Click advertising charging and ranking policy is confusing and makes it difficult for marketers to predict where their ads would be positioned and how much they would cost. †¢ Google’s contextual advertising was perceived by marketers to be less effective in generating sales because visitors to web pages showing editorial content were less likely than searchers to be ready to buy. †¢ Contextual search algorithms are not 100% perfect and many times make mistakes. Google’s localized search algorithms too sometimes result in errors due to automated indexing. †¢ Google’s business model is complex, depending upon both google. com and mass market portals for its revenue. †¢ Although Google is a dominating player among search engine websites, only 50% to 65% of web search queries are answered accurately by it. †¢ Google doesn’t have â €Å"sticky† like Yahoo! And MSN have which can attract users. †¢ Google doesn’t have highly personalized search by which it could charge users with switching cost if they decide to leave Google’s services.

Hydrogen as alternative energy Essay Example | Topics and Well Written Essays - 1000 words

Hydrogen as alternative energy - Essay Example Apart from the abundance in the universe, hydrogen gas is in much less quantity in our planet. The reason for this difference is the less density of earth and low weight of hydrogen that aids it in excavating itself away from the earth’s atmosphere. It exists on earth in the form of hydrocarbons and in the water ( 2/3rd ratio of the earth), making H2 the 3rd largest found an element on earth. Hydrogen sources are methane and some bacteria and algae.According to an approximation, each 9/10 atoms in this universe are hydrogen. Hydrogen was discovered by a British fellow, Henry Cavendish in 1766, where he also proved hydrogen to be an integral part of water. Hydrogen combines with nearly every element of the periodic table, existing in nature in the form of sugars, alcohols, acids, fuels, carbonates, phenols, etc. The necessary element for fuel cells is hydrogen. Due its abundance and combinations with nearly every compound, hydrogen can be extracted from any of such compounds an d has the ability to provide as a source of green energy. The reason lies in the manufacturing process of hydrogen and its chemistry that enables green service. Now the question is where we can find hydrogen to run the fuel cells?Fuel cells usually come up with reformers or the hydrogen generators. The ultimate and everlasting solution of the problems lies in solar powered fuel stations. Methane producers and natural gas production can store hydrogen after it is formed as a raw product during extractions.

In what ways does social class and cultural capital have an impact on Essay

In what ways does social class and cultural capital have an impact on consumer behavior - Essay Example Somewhat a form of object worship, some consumers in society in higher social classes, as one example, tend to prefer the outward presentation of consumed products to reflect their social standing. Cultural capital is a bit different than social class, consisting of the values, beliefs and individual tastes that provide differentiation between one member of society and another. Oftentimes, cultural capital is not necessarily determined by social class. It is important, especially for companies attempting to market their products, to understand the social class characteristics and cultural capital of segmented members of society in order to create relevant communications and promotions that reflect these values and social hierarchies. Why is this? Oftentimes, it is the psychological premises pre-existing within consumers that determine their willingness to make purchases of generic or luxury products and marketers must align their selling practices with these values and beliefs. To be tter understand the level to which social class and cultural capital impact consumer behaviour, the project explores the concept of conspicuous consumption, status consumption, and also the imperatives of service quality in relation to consumption behaviour. It can be reasonably concluded that there are many disparities between social class and cultural capital, as well as changing attitudes and values associated with reference groups and their role in self-assessment that make it difficult to classify, concretely, the correlative relationship between social class and cultural capital. However, both influence consumption behaviour in their own distinct fashion. Social class and the relationship to consumption behaviour In the United Kingdom, there are five distinct social classes that are determined by occupation and income resource availability. There is the lower class which is on the lowest echelon in the social hierarchy, consisting generally of individuals making ?15,000 annual ly and often holding minimal educational credentials. This follows with a working class that is slightly more resource-rich than the working class, a lower middle class segment, and an upper middle class that generally holds higher-paying administrative and managerial jobs at approximately ?62,000 annually for the single household. Followed with this is an upper class that maintains high capital resources and generally a substantial educational background. Why is understanding the social hierarchy between classes important in understanding consumption behaviour? Henry (2005) performed a primary research study that involved participants from the working class and different levels of the middle class to determine what factors determined their unique or collective consumption behaviours. Henry (2005) hypothesized that class status would determine empowerment or disempowerment in consumption practices that would be impacted by economic factors and psychological impressions carried by th e different classes. The findings of the study indicated that those in the working class felt highly disempowered, believing themselves to be in

The effect of liquidity risk on carry trade returns Thesis

The effect of liquidity risk on carry trade returns - Thesis Example isk caused by huge volatility in financial market can lead investors or speculators into operating with extremely high margins that could eventually compel traders to scale down or totally halt their positions to avoid currency crash; (iv) finally, liquidity risk can lead to a drastic reduction in investor’s expectation for gains, which invariably helps to correct the violation of Uncovered Interest Rate Parity (UIP) normally referred to as â€Å"forward premium puzzle† (Brunnermeier and Pedersen, 2009). In this paper, qualitative research methodology is employed by scrutinizing related literature. Any observable limitations in this study stem from the body of literature consulted in the course of preparing this research, and attempts are made to restrict the subject-matter only to liquidity risk and its effects on carry trade returns. The financial crisis that has recently hit the global economy has highlighted an important concept that has long been ignored by economists, policymakers and other stakeholders in the industry: the importance of liquidity in the health of financial systems. According to Ben Bernanke, chairman of the Federal Reserve System, the â€Å"weak liquidity risk controls were a common source of the problems many firms have faced" (Bernanke, 2008). But it was only after the financial meltdown in 2007-2008 that it was acknowledged and sufficiently recognized by the industry. The financial speculators have long operated with such greed that eventually resulted to the vulnerability of the financial and banking industry with the gigantic risks that have been accumulated, which is unprecedented in modern history (Froot, 2001). The practices of unwinding of investors’ positions, higher liquidity risk, higher margins and the consequent low returns have eventually created the volatility in the financial market. An investigation on the liquidity issue and its effect on all financial markets are quite comprehensive and so, for this paper, I would be

Strategic Innovation In Marketing Essay Example | Topics and Well Written Essays - 750 words

Strategic Innovation In Marketing - Essay Example Following the theory of Pasa and Shugan (1996. pp379), every large and established organization should hire specialist marketing expertise to reduce the risk of mistakes in marketing process thus leading to large damages due to sheer size. The author wishes to discuss some examples of such mistakes that a large & stable organization can commit in absence of specialist marketing expertise. What should be the knowledge & skills, style of working, mentoring and risk-taking attitude of the marketing specialist in order to avoid the risks of mistakes discussed herewith? This is the first set of discussion points proposed by the author. Woodman and Sawyer et al. (1993. pp309-310) presented "enablers" of innovation and creativity in an organization that finally leads to organization-wide creativity. These enablers have been mentioned. The author hereby proposes to discuss how these enablers can be planned and implemented in an organization. Does this require specialist & dedicated skills in an organization – like knowledge managers? This is the second set of discussion points proposed by the author. Connor (1999. pp1157-1158) justified that short-term strategies essentially are customer oriented and long-term strategies are essentially market-oriented. The author proposes a discussion to justify this. Is this classification applicable on retail markets only or else they are applicable in markets requiring long-term project or service engagements? This is the third set of discussion points proposed by the author.... They proved their hypotheses stating that organization can benefit out of individual creative performance if the group norms support open sharing of information, high risk taking behaviours, reward systems, and employment of organic organizational designs like matrix, collateral group structures, etc. The researchers argued that organizations can benefit out of the innovations and creative thinking by establishing "Enhancers" that promote them in the individuals & groups - like culture, strategy, structure, resources, rewards, funds, technology, etc. Professor Stephen Brown advocates for use of creativity techniques within an organization like brainstorming (group level), brain mapping (individual level), visualization, attribute listing, etc. Professor Stephen Brown argues that the innovators should imagine needs of customers that are not yet tapped and imagine new innovative offerings that can fulfill them. Connor (1999. pp1157-1158) argues that the innovations should be a mix of short term strategies as well as long term strategies whereby short term strategies are customer oriented and long term strategies are market oriented. They argued that companies should establish both customer oriented and market oriented strategies. This makes the innovation paradigm more complex as the output need to be an "innovation mix" for the business that can vary with the type of orientation being addressed. Companies with long term planning may be developing more innovative ideas but they cannot survive just by thinking long term as the show will carry on with the help of short term strategies. Professor Stephen Brown was largely criticizing the customer orientation whereby

Eco-Friendly Packaging Initiative - Heinz Essay

Eco-Friendly Packaging Initiative - Heinz - Essay Example There are several initiatives that this company has undertaken to ensure environmental stewardship. Some of the initiatives it is undertaking include sustainable agriculture, and manufacturing processes that are energy-efficient (Lamb, Hair, & McDaniel, 2011). It also engages in packaging initiatives that are eco-friendly. To ensure that the packaging used for their products are eco-friendly, there are laws that need to be observed. The initiative to use eco-friendly packaging is in line with the sustainability goals of the company. Use of alternative packaging materials is envisioned to lead to an absolute reduction of 15% of all packaging expenses. In addition to this, Heinz also aims to reduce the packaging currently used for the various brands and containers. The new packaging to be used includes recycled paper cartons and trays, and cartons that have not been bleached. The initiative will also see reduced use of steel, and resin. These measures are all an effort to facilitate ec o-friendly packaging. By making sure that the packaging used is not harmful to the environment is a statement of social responsibility on the side of the company. Environmental degradation has been a major concern for the world today. Governments have established laws that are aimed at protecting the environment, and preserving it for future generations. Pennsylvania has also a set of guidelines that direct companies on how they treat, and manage the environment. Elements of administrative laws that will affect most this initiative are those that are concerned with waste issues. Pennsylvania seeks laws, policies, and regulations that are founded on principles that encourage waste reduction, conservation, beneficial re-use, and recycling (Heinz, 2011). These are policies that will cut the costs of handling waste. Since Heinz deals with products for human consumption, it is affected by the Food Code of Pennsylvania. Under the Food Code, refuse, returnables, and recyclables have to be handled in a specific manner. This code, for instance, requires that these items be removed from the premises where they are used by either receptacles or vehicles. These equipments have to be designed in a manner such as to hold the material disposed in them. The receptacles are transported in a vehicle specifically for this purpose. In Pennsylvania, the laws under municipal waste management will affect most the initiative to recycle waste. This is because for the waste to be recycled, it has to first of all be collected in one area. Wherever the waste will be disposed waiting for recycling, strict guidelines have to be adhered to. By following the guidelines that the law requires, the company will be practicing safety for the citizens. Residual waste management requires a permit from administrators so as to make sure that companies do not ruin the environment. Steel is facing a ban in Pennsylvania, and thus Heinz Company is doing well in planning to reduce the use of the same mate rial in its products. According to the Pennsylvania code, a sales tax of 6 per cent is charged for every retail sale. Since Heinz deals with goods that are consumed at retail outlets, it has to price them with this in mind. By recycling the residual wastes from its products, Heinz cuts down on production costs (Commonwealth of Pennsylvania nd). These two factors need to be reflected in the price that consumers pay for the

EDLE 639 - Assignment 2 - Take 2 Essay Example | Topics and Well Written Essays - 2500 words

EDLE 639 - Assignment 2 - Take 2 - Essay Example Mary’s and other schools in the diocese adhere to the guiding principles, as well as terms of reference that govern Catholic schools (Duncan & Duncan, 1997). The primary aim behind the examination of the governance model of the school and diocese is to appreciate the inherent difficulties that encounter the organization. Some of the most marked issues, in the diocese, with regard to governance include diminishing numbers of priests; concerns concerning the growing legal obligations of priests, boards and other administrators of Catholic primary schools; and the need for increased accountability on the part of school administrators (Cheney, 2013). This examination also aims at meeting the need for a sound knowledge base regarding the governance model of Catholic primary schools in the Diocese of Wilcannia-Forbes so as to inform further research and debate concerning the nature of primary school governance in the county of New South Wales and in the entire nation. As a consequen ce, this examination aims at describing, as well as analysing, the present practices and issues concerning governance of St. Mary’s Primary School and the larger Diocese of Wilcannia-Forbes (CEO Wilcannia-Forbes, 2013). ... Schools under the Diocese of Wilcannia-Forbes are united in their reverence for tradition. The schools, including St. Mary’s Primary School endeavour to provide excellent education opportunities for children under their care (Cheney, 2013). This is guaranteed by working collaboratively with all stakeholders, including parents, boards, priests and principals, thereby enabling the education of the entire individual (Duncan & Duncan, 1997). It is through this collaboration that the organization engages with the challenges of modern day, particularly the ethical and moral contradictions of today (Jordan, 2008). Since they are linked in both purpose and mission, Catholic primary schools in the Diocese of Wilcannia-Forbes form authentic communities of faith, which source their inspiration and justification from Jesus Christ. At the centre of the mission of the Catholic Church is the functionality of school education. The successfulness of this mission is largely contingent on key co mponents of effective governance that offer a sense of direction, leadership and authority, which in turn guarantees effective school operations (Hofman, Hofman & Guldemond, 2002) sch. Governance and leadership of Catholic schools can be considered in the context of a mission whose function is to protect and promote the rights and duties of the entire school community. Leadership and governance centred on the practices and principles of excellence play a significant role in advancing the Catholic identity, the school’s operational vitality and overall academic excellence (ACPP, 2005a). While governance models are variable depending on the sponsorship of a school, individuals who serve on the leadership team

The Portrayal of Homosexuals in Movies Essay Example for Free

The Portrayal of Homosexuals in Movies Essay In this paper, I will be discussing two movies that portray homosexuals and homosexuality in very different ways. The first movie is The Birdcage (1996), a comedy directed by Mike Nichols, and starring Robin Williams and Nathan Lane as a pair of long-term gay lovers. The second movie is Brokeback Mountain (2005), a drama directed by Ang Lee, and starring Heath Ledger and Jake Gyllenhaal as star-crossed gay lovers. A Movie Filled with Stereotypes In The Birdcage (1996), the movie that I have chosen that I feel stereotypes homosexuals, all the typical gay stereotypes are there: the flamboyant physical gestures, the garish color scheme of the decor and the wardrobe, the hysterical emotional reactions, the drag queens, the cattiness, and even the lisps. In brief, Robin Williams plays Armand Goldman, a middle-aged gay man who is the owner of a gay cabaret in Miami. His live-in lover, Albert, played by Nathan Lane, is also the star of the cabaret show, a drag queen named Starina. Armand has a 20-year-old son, Val, from a brief heterosexual relationship, and Val has been raised in Armand and Albert’s household. Val arrives home, declares that he’s engaged to the daughter of an extremely right-wing conservative U. S. senator, and that the senator and his wife are coming to dinner. Albert decides to dress in drag and pretend to be Armand’s wife. The garish decor and wardrobe, which might seem out of place if the setting were Wisconsin or Kansas, doesn’t seem quite as stereotypical as it might since the setting is South Beach in Miami. The bright, neon colors are quite popular there, and although there is certainly an element of exaggeration, I don’t think these colors would be out of place in mainstream Miami. What is really interesting about this film is that even though it is filled with so many gay stereotypes, and even though it gets huge laughs playing to these stereotypes, it is really not a film that refuses to look deeper than the surface. The out-and-proud Armand and Albert are in a long-term, committed relationship, and we see how that relationship plays out. Armand and Albert could be any two people in a relationship, although Armand is portrayed as pretty mainstream gay, minus most of the stereotypical characteristics, while Albert is loaded with these types of characteristics. In fact, he seems to be one, big overacting gay diva in every respect. He is always throwing fits, crying, accusing, locking himself in his room, and trying to lay guilt trips on Armand. I hate to say it, but not only does Lane portray Albert as the complete stereotype of a gay man, but he also portrays Albert as the complete stereotype of a straight woman who has PMS. I think the stereotypes that are portrayed in this movie are just as popular as a set of misconceptions today as they were a decade ago. But on the other hand, the biggest stereotype, the one where people believe that all gay men sleep around with many, many partners, is not even addressed in this film because, as I said, it focuses primarily on a committed relationship between two middle-aged gay men. This, I feel, could be beneficial in showing the public in general that not all gay men jump from man to man. On the other hand, the audience is going to see what it wants to see, and if they believe all the stereotypes going in, this film will probably reinforce their beliefs. But, at least, a gay comedy could get made at all. It doesn’t happen that often in Hollywood. But it seems that comedy makes everything more palatable to middle America. It removes them from the truth of the situation just enough so that they can be absorbed into the story and laugh. That has got to be a benefit, as it’s a start to seeing â€Å"gay people† as â€Å"just people. † A Movie with Positive Images Brokeback Mountain (2005), the movie I have chosen that I feel does not stereotype homosexuals, is about as far away from The Birdcage (1996) as you can get. It’s a romantic drama with a love story between two cowboys as its central theme. Ennis Del Mar, played by the late Heath Ledger, and Jack Twist, played by Jake Gyllenhaal, meet as young men on an isolated assignment herding sheep. Ennis is already married, but Jack is not yet married. The two surprise themselves by falling in love with each other, something that was greatly looked down on in the American West in 1963, where this film begins its story. They keep their love a secret, or so they think, and meet when they can over the years. Jack marries for cover, Ennis grows even more distant from his wife, and eventually Jack meets a violent end after his homosexuality is discovered. In looking at the effect that the images in this film had or might have on mainstream, non-gay America, I’d say that the image of two virile cowboys falling so unexpectedly in love with each other was a positive one. So many of the stereotypes show gays as effeminate and unmanly. But there was none of that in these two men. They were as strong and physically active as most men, and probably in better shape than most straight men, but the fact that they were both buff did nothing to add to the misconceptions that most gay men work out at the gym and are vain and body-oriented. Instead, their good physical forms were the results of hard manual labor. These non-stereotypical images are important to the focal point of the film, which is how the romantic relationship between these two men develops over the course of 20 years. Brokeback Mountain (2005) was really the first big-budget Hollywood movie that took the risk to portray two non-flamboyant, non-stereotypical gay men in a romantic drama, where the gay romance was the theme of the movie. Whereas both men were closeted and married, and it appeared that Jack had other boyfriends while Ennis did not, we see how their love lasts and grows over the years. We see the longing and the yearning and the way they miss each other. Mainstream straight America sat up and thought, they’re just like us! That’s how I feel about my husband, wife, boyfriend, girlfriend. We could relate to them and what they were going through. I think this reaction was a product of the times. Homosexuality is a lot more out in the open now and middle America is a lot more socially tolerant now than they were even ten years ago. The Comparison In spite of the fact that Brokeback Mountain (2005) was made in 2005, it is set in a time period from 1963 to 1983. So what we see in Brokeback Mountain (2005) is how attitudes and social expectations used to be when America was a much more closed-off society than it is now. We actually get to see what led up to the change in American values by the time of The Birdcage (1996), which is set in 1996. Another difference in the setting is that Brokeback Mountain (2005) is set in the American West, supposedly representing middle American values, whereas The Birdcage (1996) is set in South Beach Miami, known more for it’s nightlife than for it’s middle-class values. A kind of â€Å"anything goes† feeling pervades this setting. In South Beach, a gay man can be as safely â€Å"out† as it is probably possible to be in the United States. In the American West, four decades ago, there were few places that it was safe to be known as homosexual. An image is created of fear and intolerance and keeping your true self hidden. In Brokeback Mountain (2005), director Ang Lee created images that were evocative and memorable. The beauty itself of Brokeback Mountain, where the two men fell in love, was all lush and green and charming vistas. Yet, when the men separated and spent long periods apart, the landscape was dry, dusty, run down and baron. It seemed that this love had just happened to them and that they had no control over it in spite of the strong yearning to be together. In The Birdcage (1996), director Mike Nichols, on the other hand, told a story that was all about a kind of false world created by his two main characters. The settings were primarily indoors, often garish with colors and styles left over from the 1980’s, and literally, audibly loud. It was a world based on illusion, but the illusion was created by the two gay men and it was on their own terms. I think one product of the times in which these films were made was the number of graphic love scenes that were included. Even 13 years ago when The Birdcage (1996) was made, it was very rare to show two men kissing in a mainstream Hollywood movie. But ten years later, Brokeback Mountain (2005) showed not just two men kissing, but two men in love, making love. Times have changed and what we are willing to accept up on the screen has changed with it. However, this may not be just a product of the times, but also a product of the type of film that was being made. In 1996, no one expected two gay middle-aged men to make out or to make love in a comedy, but come 2005, love scenes in a romantic drama were considered normal, although pushing the envelope quite a bit when the protagonists were both males. Conclusion When I saw Brokeback Mountain (2005), I have to admit that I was enchanted, fascinated and a little bit put off. The scenery and cinematography were typical, breathtaking Ang Lee, and the story was so beautifully done, unlike anything that had been done before. But this film also went a lot farther than I was comfortable with in terms of showing physical contact between two gay men. They showed a lot of kissing and love making, and when they showed Ennis spitting on his fingers, I about lost it. I guess I consider myself a socially-tolerant prude: I don’t mind what people do as long as I don’t have to watch it in graphic detail. In The Birdcage (1996), I thought Robin Williams did an excellent job of portraying a gay man without all the usual stereotypical characteristics to fall back on. It could not have been an easy task, especially for someone who can overact anyone under the table, but Williams found a nice middle ground in portraying a man who was clearly gay but also clearly not a stereotype. However, there was one character who was purely a stereotype played for laughs all the way: the butler named Agador, played by Hank Azaria. I have to admit that I thought this character, small though his role was, was the funniest part of the movie. He took just about every gay stereotype out there and exaggerated it as much as humanly possible, and he pretty much stole the show doing it, too. In addition, I was glad that we didn’t have to watch two middle-aged men kissing and making love. That would have been too much for me. I guess there really is something to playing it for laughs and making the audience comfortable. You really don’t want to put the audience too far out of their comfort zone or they will just simply reject the whole premise, or the whole film, in other words. As you can catch more flies with honey than with vinegar, I believe that motion pictures can help break through to increased social tolerance by easing the medicine down gently. References Nichols, M. , Machlis, N. , Imperato, M. , and Danon, M. (Producers), Nichols, M. (Director). (1996) The Birdcage [Motion picture]. USA: United Artists. Schamus, J. , McMurtry, L. , and Ossana, D. (Producers), Lee, A. (Director). (2005) Brokeback Mountain [Motion picture]. USA: Focus Features.

Comparing Poetry Essay Example for Free

Comparing Poetry Essay Poetry is when an emotion has found its thought and the thought has found words. Good morning Ms Linton and students, today I will be informing you on why you must choose these two poems for the poetry speaking contest. The poems I have chosen are ‘The Man from Ironbark’, by Banjo Patterson as well as ‘He Started the Cycling Craze’ by myself. Narratives help the readers enjoy and understand poetry as it is a way the poets can connect to their readers by using storylines that may relate to them or something that they enjoy. Storylines of narratives play a major role and without these the readers would not be able to understand what is happening in the story. The story line of ‘The Man from Ironbark’ is about a man who wants his beard to be shaved, so this man heads off to the barber. The barber pulls out a razor and starts to shave his throat. The man from Ironbark fears the barber is a murderer who wants to cut his throat. The storyline of ‘He Started the Cycling Craze’ is about a man who decides to buy a new bike so he goes off to the bike shop. He buys a bike then rides it home and on the way home he rode up the hill then started to roll back. Once he had rolled down the hill he ended up in the creek. Both of these storylines are different in their own way, but one similarity is that a man leaves his home, goes somewhere and in both poems they make a mistake. In all poems there is a difference, but some may be similar in one way or another. The difference between these two poems is that they both contain various poetry techniques and they are both based on individual topics. Each poet uses several techniques and have a different style of writing. In this case these poems are similar as one was re-written from a poem written by the author of the other poem. Every poem can have differences and similarities to other poems. In poetry the poets describe the characters and settings so that the reader can view the image in their head, here is a quote from ‘The Man from Ironbark’ ‘The barber man was small and flash, as barbers mostly are, He wore a strike-your-fancy sash, he smoked a huge cigar:’ This describes how the barber looks and what he is holding. In this part of the poem he is stereotyping barbers to that that they are both small and flash. This helps the reader imagine what the main character is seeing. And from ‘He Started the Cycling Craze’ ‘He started to roll down the hill swerving a tree, and almost being stung by a big fat bee, nearly at the lake he had to swerve a car’. This describes what the man on the bike is enduring and what he is seeing. By describing surrounding and what people look like, it allows the reader to create an image in their head of what is happening in the poem. In poetry the poets use poetic devices to make the poems more interesting, this helps the reader keep interest in what they are reading. In ‘The Man from Ironbark’ the poetic devices used include; rhyme, rhythm, repetition, imagery, alliteration, and metaphors. The rhyming patter is a,a,b,b,c,c and the rhythm is shown by the rhyme and the flow or the poem. An example of alliteration is ‘upon the newly shaven skin it made a livid mark. ’ As well as ‘brow grew black’. Imagery is shown in many parts of the poem but particularly when he is describing the barber. ‘The barber man was small and flash, as barbers mostly are, he wore a strike-your-fancy sash, he smoked a huge cigar. ’ The metaphor was shown when he referred to the man as a dog. The devices used in ‘He Started the Cycling Craze’ includes rhyme which is used in a pattern of ‘a,b,b,a’ as well as rhythm which is seen by the rhyme and flow of the poem. Alliteration was also used in the line ‘and almost being stung by a big fat bee. ’ Imagery was also used when describing what was on the road when he was swerving so that he didn’t fall off of his bike. Overall there are many different poetic devices used in poetry and this is shown through these poems. In summary poets use different techniques and devices in their poems so that the poem becomes for intriguing so the reader continues to read on. Devices are used in poetry so that the readers have something to laugh or cry about and are intrigued to read other poems by the poet. Storylines of poems are important as they help describe what is happening in the poem and the reader is able to understand what the characters are doing. To wrap up these two poems should be chosen for the poetry speaking contest as they use various devices and techniques which allows the reader to continue interest in the poem as it goes on.

Arguments For and Against Open Borders

Arguments For and Against Open Borders To what extent do states have the right to exclude foreigners from settling within their borders? This question is concerned with the relationship between states and their members. In debates on immigration, there are usually two positions. One view is the movement of people between states should be completely free thus borders should be open. The other view is that states have a right to exclude foreigners from settling within their borders. On the face of it, the right to exclude looks morally contestable as it involves substantial state force. For instance, criminalising individuals for unauthorised border crossings and it involves forcibly preventing people from getting things that they might desperately need like a better life for them and their family. As these factors are usually considered to be morally wrong, then can such a right to exclude be morally justified. Within this essay, I will exhibit both positions from the perspectives of Joseph Carens and David Miller. I will argue that states do not have a right to exclude. Firstly, I will demonstrate the argument from Joseph Carens for open borders thus disagreeing with the statement that states have a right to exclude. Advocates for open borders are not arguing for wholly elimination of borders but rather for changes in how those affected might move across them and in how they are understood. Carens claims that there is no right for states to unilaterally control their own borders as he believes that â€Å"borders should generally be open and people should normally be free to leave their country of origin and settle in another† (Carens, 2013,225) He contends that states’ rights to exclude outsiders from settling in their borders are incompatible with our basic values and commitments. One being freedom. Immigration restrictions are a serious infringement on freedom, especially on freedom of movement. This freedom both good in itself as it is an expression of autonomy and it is also instrumentally valuable as it enables individuals to improve their prospects if they have the ability to move to a more advantageous location. The other being fundamental moral equality. Immigration restrictions enforce huge inequalities of opportunity. Freedom of movement is essential for equality of opportunity and this explains our intuition about the wrongness of feudalism. Carens provides an analogy where he compares contemporary states’ practice of border control to medieval feudal societies. He is claiming that being born in a rich state for example, Europe and North America is like being born into medieval nobility and to be born in a poor country is like being born into peasantry. This is applicable to now with the deductions that your place of birth determines your initial prospects and that states prevent you from trying to improve your situation by moving to another country. The â€Å"modern practice of state control over borders tie people to the land of their birth almost as effectively (as feudal practice)† (Carens,2013,226) Carens believes that since we endorse freedom of movement with society, we should endorse it with respect to outsiders too. Following this, freedom of international movement should be considered as a basic human right. Caren’s also provides another argument which is the idea that if you are committed to uncontroversial human rights you should be committed to there being a human right to cross borders. For instance, an uncontroversial right would be the right to freedom of movement within one’s own country. As Carens puts it â€Å"if it is so important for people to have the right to move freely within a state. Isn’t it equally important for them to have the right to move across state borders† also â€Å"every reason why one might want to move within a state may also be a reason for moving between states† (Carens,2013,239) for example love, job, religion, cultural opportunities. This is stating that every reason in which an individual might have for moving within a country can also be applicable to move across state borders. Although Carens does believe that these arguments provide a strong case for states to have open borders, nonetheless he does acknowledge that some immigration restrictions can be justified. He claims that we cannot justify them by appealing to a state’s right to decide but there could be other justifications that appeal to other considerations that are compatible with viewing all individuals as having equal moral worth. For instance, extreme overcrowding or serious security threats. From this I will now look at the perspective that states do have a right to exclude. In contrast, David Miller objects to Carens position. He argues from a restrictive perspective and contends that states do have a right to exclude. Miller’s main claim is that there could be ‘cases in which nation states could be justified in imposing restrictive immigration policies’ (Miller,2014,363) Miller provides objections to Caren’s argument for the case of open borders. One is on the argument from a human right to internal freedom of movement. He questions actually how much movement is required by this right â€Å"What is less clear†¦is the physical extent of the right, in the sense of how much of the earth’s surface I must be able to move to in order to say that I enjoy it† (Miller,2014,365) He argues that Carens is not clear about the physical extent of the right for instance how much of the earth’s surface can we move in order to enjoy the right? Miller points out that the internal right to movement is actually subject to lots of restrictions that seem acceptable for example parking regulations, private property etc. His view is that the right to movement protects an adequate range of options not a maximal range of options. He provides a distinction between basic freedoms and bare freedoms. Basic freedoms are those necessary for a minimally decent life and bare freedoms are those not necessarily for a minimally decent life. Carens suggests that the right to freedom of movement is a basic freedom. Whereas Miller counters this to argue that as long as your state gives you an adequate range of free movement, your human right is satisfied and you do not have a general claim to immigrate to another state of your choice thus a bare freedom. Miller also provides a positive case for the right to exclude. According to Miller’s view, individuals don’t have a general right to immigrate. One reason for this is to preserve culture. He believes that states have a legitimate interest in preserving the political culture and or controlling how that culture changes over time for instance the role of language in maintaining a public culture for example if a lot of English people move to Thailand how would that affect the native language. Another reason is that the role of immigration restrictions plays an important role in curbing the population growth both globally and nationally as immigration can cause all sorts of problems. For instance, the natural environment can be jeopardised by overcrowding, also increase in climate change and resource consumption. On the other hand, what about cases of refugees fleeing persecution or starvation? Miller is targeting general claims about right to immigrate, he does acknowledge that there are more extreme cases of immigration. He contends that they do potentially have a right to enter another state due to their basic freedoms and interests are not being met by their state. However, this is not a general right to immigrate to any state of your choice, you only a right that some state let you enter rather it is a remedial right. It only exists if people are acting wrongly so for Miller, in a just world people would not have it. However, what about people who don’t even have the minimum, do they not have the right to immigrate? Miller would respond to this by agreeing they do have a right but it depends. Wealthy states are either obliged to either allow such persons to immigrate or aid them in their home country. Millers argues that it is more preferable to aid people in their home country. As immigration is unlikely to help the very worst off due to them not being able to afford to move and it might actually harm them. This is what he calls the brain drain problem which is where people with desired skills sets in a less well-off country getting paid more in the new country they immigrated to but leaving people behind who don’t have the skills left so are deprived. In conclusion, I have exhibited two perspectives to the question as to whether states have the right to exclude foreigners from settling within their borders. Joseph Carens who argues that states do not have a right exclude and instead argues for open borders. In contrast David Miller argues from a restrictive perspective arguing that to a certain extent they do have a right to exclude. Following this, I have come to the conclusion that states do not have a right to exclude thus agreeing with Caren’s perspective that immigration restrictions infringe our human right of freedom. Bibliography: Carens J (2013) ‘The Ethics of Immigration’ Chapter 11 – The case for open borders pgs 225-239 Miller D (2014) ‘Immigration: The Case for Limits’ in Andrew I. Cohen and Christopher Heath Wellman (eds.), Contemporary Debates in Applied Ethics, Oxford: Wiley-Blackwell, (2nd ed.), pp. 363-376

How Wilfred Owen Challenges The Romanticised & Glamorised Picture Of Wa

How Wilfred Owen Challenges The Romanticised & Glamorised Picture Of War This essay is to explain and to show how Wilfred Owen challenges the glamorised image surrounding the war. This glamorous image was created by the media in order to get people to join up for the war, as a result of the propaganda people believed that it was honourable to go to war and you would be regarded as a hero. To do this I will need to present evidence, using quotes and commentating on his various writing techniques. To show this I am going to write about two of his poems: Dulce et decorum est and Disabled. Both of these poems are renowned for challenging the propaganda created by the media and proves that it was all lies created to make people sign up for war and it's not in any way honourable, heroic, glamorous or romantic to die in the war. These poems have credibility because Owen has first hand experience in the war as he served in WW1. He uses this to his advantage and writes truthfully and openly to crush any remaining propaganda that may still say that it is sweet and fitting to die for your country. Dulce et decorum est is a poem that follows a nameless man through a day during WW1 and describes some of the things that he saw. He writes that they look 'like old beggars'. This is an effective simile because when you think of 'old beggars' you think of dirty, scruffy, weak ill people, which is a complete contradictory to the image of a soldier that the media created using propaganda. They were 'coughing like old hags'. This is a simile. 'hags' are unhealthy and unfit and this is not what soldiers are expected to be like. 'All went lame, all blind;/Drunk with fatigue.' This is written in the past tense and it is ono... ... same but it is put in different style of writing. At the end in Dulce he directly addresses the reader, angrily and definite. Disabled has the same message but instead of telling you what you should and shouldn't do it makes you think. The message is there but in a different way. The characters in each poem are completely different. Dulce's character is written about in first person narrative and the man who dies is anonymous, which I think symbolises how you don't have to know some one to be permanently affected by their death. It shows that death can strike anyone. The man died by accident. Disabled though gave us a history of the character, so we knew a little bit about his personality and what he used to be like before the war. I think this shows us how much one person can be changed and how his life has been ruined just because he couldn't say no.

The Maturation of Tom Sawyer :: Adventures Tom Sawyer Essays

The Maturation of Tom Sawyer Tom Sawyer, a mischievous, brave, and daring boy that goes through adventures in love, murder, and treasure. The Adventures of Tom Sawyer by Mark Twain is about a boy maturing from a whimsical troublemaker into a caring young man. In the "conclusion" Mark Twain writes, "It being strictly a history of a boy, it must stop here; the story could not go much farther without becoming a history of a man" Tom is now maturing throughout a span of adventures in love, treasure, and everyday life that make him more of an adult, then a boy. Tom's acts in love are childish and immature. At first, Tom's love for Becky Thatcher is just a crush. He tells Becky about his "marriage" to Amy and it starts a fight. After that, they both play a game of "hard to get". After this, Tom is too proud to apologize. Also, Tom makes good decisions. First, when Becky accidentally rips Mr. Dobbins' book a, Tom takes the blame, and this ends their feud. Another mature event takes place in McDougal's cave. When Tom and Becky are in the cave, they become lost. Then Tom takes responsibility for himself and Becky's life. These events are part of becoming a young man. At the beginning of the treasure hunt, it was fun, now it takes maturity. One mature act is when Tom and Huck stay close with Injun Joe to catch him. Also Huck is maturing when he decides that he must go for help because he over heard Injun Joe's plans for Window Douglas. On the immature side, when Tom and Huck realize that Injun Joe, the murderer, has the treasure, they aren't mature enough to get adult help. They feel that they're strong enough to handle it. The treasure hunt is a controversial adventure that Tom endures. Tom can now start to show his maturity everywhere, including at home. In the beginning, Tom is running from Aunt Polly's punishments, hurries through chores, and plays hooky from school. When he convinces kids to do his job of whitewash the fence for him, it shows immaturity. Also when he runs away from home to the island, he doesn't leave a note.

Period Herbal Medicine

The present researcher grew up in southwestern Nigeria, as an elementary school pupil in the late 1970's, to the consciousness of the advertisement of herbal medicine at strategic locations such as roadsides, markets and motor parks in major towns and cities where the attention of passers-by could easily be attracted. A major channel of reaching the prospective consumers at such settings was the suspension of blaring loudspeakers on the top of stationary vehicles.Although this advertising channel still subsists, a new trend in the advertisement of herbal medicine in modern times is the aggressive marketing drive in both the print and electronic media. Commenting on this, Komolafe (1998:  71) writes: http://www. rsc. org/chemistryworld/Issues/2007/May/ChineseMedicineWesternPackaging. asp (accessed January 25, 2008). Mr Botwe said such unauthorised advertisements, contravened the Food and Drugs law of 1992.He was particularly, concerned that in recent times, such adverts have taken d ifferent forms to outwit the Board's process of approval, and are for instance, read as part of announcements, or for sponsoring some radio programmes. The Chief Executive expressed regret that some adverts approved by the Board were also altered, while others advertise other uses for their herbal drugs, other than those approved by the Board. According to him, the results of the investigation would enable the board to take regulatory actions, including request for the revision of product information and condition of use, and withdrawal where ModernGhana. om Women Period Pain Treatment with THE TOLE's Acupuncture and Herbal Medicine. | Usually it is enough just to avoid taking all the cold element food and drinks. When the pain is persistence you have to take our special † Period Herbal Medicine† . It will smoothen the â€Å"Qi† flow in the womb and uterus and warming the organs. It will strengthen the total â€Å"Qi† energy in your body giving you strength and energy in your daily life. It usually takes 30 to 60 days for good recovery from the Period Pain Problem.Many have been treated and others are still going through our treatment. Its a very common problem. ( thetoleherbal. com)| Hypertension Herbal Medicine Health Site | Many substances from herbal nature can be taken as supplement to maintain the health of the circulatory system and prevent heart disease and hypertension. They may also be an adjunct to treatment for those with moderately elevated blood pressure readings. .( thetoleherbal. com)| | |   | | |An alternative or herbal medicine manufacturer develops, tests, produces and markets alternative medicines that are available over the counter as alternatives to prescription medications. Many herbalists or alternative medicine manufacturers believe that herbal and natural medications are safer, more effective and less addictive than prescription medications. Herbal medicine manufacturers are not governed by the same rules a nd regulations as pharmaceutical companies so they can often market products that cost significantly less than the prescription medications.An herbal or alternative medicine manufacturer must be competitive in the marketplace. He or she must use pure, high quality ingredients and herbs, careful monitor production for safety and health reasons, as well as do their own marketing, advertising and testing. Many herbal manufacturers use rigorous testing to ensure the quality of their product but some manufacturers do not. Understanding the various laws regarding labeling, advertising and marketing of herbal medicines is very important for the manufacture.Some herbal manufacturers may use universities and other testing and research centers to help the public understand the benefits of the product. (jobprofiles. org) Using herbs to benefit from its medicinal or therapeutic value is commonly known as herbal medicine. Chemical substances contained in the herbal plants can be induced to act u pon the body of the person consuming it. Humanity has known of this form of healthcare based on herbs since ancient times. History is replete with details of cultures benefiting from herbal medicines.It played a vital role in the progress of modern civilization. The early primitive men discovered that the herbs provide not only a cure but also food, shelter and clothing. Read more: http://www. articlesbase. com/advertising-articles/herbal-medicine-for-a-modern-world-51540. html#ixzz17QG7QfRt Under Creative Commons License: Attribution Ascof cough syrup’s main ingredient was the Lagundi leaves. This leave as its main component has proven to be really effective and I found many testimonials all over the net about its help for curing coughs, fever and sometimes even toothaches.This Ascof medicine has many other variants, produced by Altermed; they have Ascof tablets and teas too. This product, since it is new in the market and is not yet very popularly known is always available in drugstores and small pharmacies. With the wonderful and effectiveness of this product, we always make sure we have a bottle ready at home for my niece, who always experience coughs due to too much eating of chocolate. We do not have to worry too about her taking in this medicine because it is herbal. ( reviewstream. com)

Red Bull – Promotional Mix

Red bull was originally established in Thailand in 1962 under the name Krating Daeng, Red Bull was incorporated in 1984 with its head office in Austria. It is now a market leader in the energy drink segment with presence in over 130 countries and an employee base of over 3,900 worldwide. It recorded a turnover of $2.6 billion in 2006 with a whopping 300% increase in global sales as compared to the year 2000. Starting with its first international foray in the neighbouring Hungary in 1993, it has since then entered and established a foothold in various key markets like United States, Germany and United Kingdom. Through its well developed network of local subsidiaries in these and other key markets, it manages to make its products available in more than 100 countries. The brand Red Bull has a reputation of unconventional marketing strategies, first mover in the energy drinks market and a strong player in the overall functional drinks market.AdvertisingRed Bull uses many ways of advertis ing, from billboards to television adverts. Red Bull mostly focus on advertisement through the media as it reaches its primary target market of young people. Here are a few examples of red bulls advertising strategies. Their most popular and well known type of advertising is their adverts on television. They use TV adverts as it is an affective way of reaching out to the public as most people own a TV and will see the advert. This is a screen shot from the advert. It states that ‘Red Bull gives you wings'.This is a well known slogan that many people recognise red bull by.Its a very catchy slogan therefore the public are likely to remember it and buy red bull. In the advert they are trying to put across a humorous yet witty message in their adverts by suggesting that Red Bull can help you escape by giving you wings. Cartoons can convey a message far more quickly than a written notice, for example. For one thing, you don’t need to be able to read to understand a cartoon. The advert also to give their potential customers a sense of the energy red bull can give you.This is a billboard advertisement by Red Bull. Billboards are a good way of advertising as lots of people see them so its easy to catch the publics eye and try boost sales. The message in this advertisement is very clever and tries showing a scientific side to Red Bull. This is a good way of catching the publics eye as if its proven to give energy then people will buy it. This also has a sense of humour by using Einstein in the advertisement, but also he is very well known so will catch the publics eye. This can be classed as celebrity advertisement which is a very popular and effective way of advertising.Personal sellingOne of Red Bull’s most successful technique of personal selling is their wings team members. The wing team are a group of people all over the world who help promote and sell Red Bull. The team is made up of young, fun, charismatic people who attend events around the countries to represent Red Bull. Their aim is to drive product trial, win new customers and introduce existing customers to new consumption occasions. Here is an event that the Red Bull wing team have attended. This was a student fresher’s party in Bournemouth, this is ideal as their primary target market will be attending this event. They have company cars and props to catch the public eye and will always have free product trial and often giveaways, which may be stickers, caps and so on.Sales promotionRed bull is sold all around the world to, big chain supermarkets, junction shops, cafes and many more. Red Bull sales are very rare as they are the leading energy drink product in the worldHere is a sales promotion for Red Bull. It is an offer stating if you buy two large packs of Red Bull you receive a  £5 gift voucher. This will help boost the sales for Red Bull and attract more customers. It is also priced at  £5.99 as it it a pricing strategy called a psychological stra tegy. This would appeal to the customers as the product will seem cheaper, rather than if it was priced  £6.00.Public RelationsPublic relations mean that the business has done something that will catch the publics eye and cause them to talk about it. This is an article on how Red Bull dropped off cans of their energy drinks to 400 campuses by helicopter. This is good for the product as it can be seen as free advertisement. Red Bull get a lot of public relations due to events like the Red Bull Stratos and many more. Events like these help the product gets into the media and set out interest to potential customers. Red Bull uses their wing team for direct marketing. The wing team travel around the country to events and cities to promote the product. They will approach customers and tell them about the product. They will often be given a free trial of the product or other freebies, e.g. stickers.SponsorshipRed Bull have a very big range of events, athletes, that they sponsor. On thei r website they show all the athletes that they sponsor. The picture above shows some of the sports they sponsor. This includes surfing, snowboarding, skating, motocross, mountain biking and many more. All of their athletes are very successful and some best in the world in their sporting area. Sponsoring successful athletes is good for the brand as it will help promote their product. For example the athletes will have the Red Bull logo on their bike, board, car and so on. This can attract a different type of group to their product and help the product make more sales.Direct MarketingRed Bull uses direct marketing to contact other businesses directly through email and letters to promote their product. They also use it to contact businesses to use their product, e.g in shops and supermarkets. Direct marketing is more effective as it allows other businesses to feel as the business is talking only directly to them.Promotional objectivesImprove company imageRed Bull improve their company image by sponsorship and the Red Bull team. The people they sponsor are very successful and mostly famous in their career. By sponsoring these people it allows Red Bull to be recognised in a good way from followers of these people and what they do. This gives Red Bull a positive company image and allows Red Bull to be associated with positive events.Improve financial position Red Bull improves their financial position by extending the product life by bringing out new products. Red Bull has brought out Sugar Free Red Bull and Red Bull cola. This helped them widen their customers and people who appeal to Red Bull, which will help Red Bull to make more sales and generate more profit.Increase brand awareness Red Bull increase brand awareness by advertisement and many other strategies. In my opinion the most affective is holding events such as, sports competitions, festivals and parties. This allows a big variety of people to become aware of Red Bull.

Leadership Ethic

UNIT 6 Assignments – Personal Leadership/Ethics Statement GB580: Strategic Management Mary Dereshiwsky Hugues Joseph When it comes to my personal leadership/ ethics, I have to take that seriously due to the fact this part can make as well brake a company. This is the sort of guideline that makes a company; furthermore, you have a lot of companies that gets in trouble due to the fact their do not follow a certain ethic guidelines.Ethics  are considered the moral standards by which people judge behavior. Ethics are often summed up in what is considered the â€Å"golden rule†Ã¢â‚¬â€do unto others as you would have them do unto you. While this makes sense as a general rule of thumb, it is not entirely useful when looking to define business ethics. In business, there are many different people you have to answer to: customers, shareholders and clients.Determining what to do when an ethical dilemma arises among these different interests can be extremely tricky, and as such business ethics are complex and multi-faceted (2012). There is couple things that effect business ethic There are Honesty, Objectivity, Integrity , Carefulness, Openness, Respect for intellectual property, Confidentiality, Responsible publication, Responsible mentoring, Respect for colleagues, Social responsibility, Non-discrimination, Competence, Legality, Human subjects protection.The bank I used to work for several years back had some of that issue as for time to time you will find the manager give the customer the wrong information on purpose as a way to avoid helping the customers. We would be looking at the manager because we knew he was doing the wrong thing to do and it seemed as the customer knew he was lying as well; furthermore, the bank was losing money due to the fact many people did not want to deal with him as well.All the employees must have that possess a skill when it comes to customer something like extrovert. Former Penn State assistant football coach Jerry Sandu sky was sentenced to 30 to 60 years in prison on molestation charges in a case that focused attention not only on his crimes but on how university officials allegedly covered up the incidents to save their profitable sports program from embarrassment and scrutiny. In the wake of the sentencing, several ethical issues were cited in the U. S. press: (2012).This is a problem due to the fact that you have parents who have trusted their kids with these coaches and those coaches take advantage of the parents as well the children and sadly most of the time the kid do not have the power to say â€Å"NO† due to the fact they’re have trusted the coaches. This is why a person who work at an organization must have certain features such as extrovert which define as someone who is social and outgoing, comfortable around groups of people, starts conversations, does not like being alone.Sensory which defines gathering using sense, practical and able to rely on common sense; furthermor e, the ability to judge because it provide one to be well structured as well organize so therefore that person does not like to leave any loose ends. I would love to have someone who is very dedicated someone that I can rely on and depend on when something that have to get done the person will know off the bat and no one have to them nothing.This is consider to be a strong suite for one person able to do that; furthermore, this will also give that person the opportunity to move further with the company and most like will be the first to be recognize when there is an open opportunity. References: More ethical issues arise following sandusky sentencing. (2012). Retrieved from http://www. globalethics. org/newsline/2012/10/15/ethical-issues-2/ A closer look: Definition of business ethics. (2012). Retrieved from http://reference. yourdictionary. com/word-definitions/Define-Ethics. html

Strengthening Federal Clean Air Standards

For Californians, not a day goes by without hearing some remark referring to smog or the quality of the air they breathe. One becomes accustom to shrugging such remarks off without a second thought after a while. Sure the air is getting cleaner, manufactures and people alike seem to be doing all they can do to clean up the air they breathe. Clean air folks are starting to be labeled as reactionaries. As with every organized group there are those among them that deserve such labels, but when it comes down to the air which people have to breathe very day, extra emphasis is a good thing. Federal and local regulations along with public support are responsible for substantial gains in air quality in the last ten years. â€Å"Air quality in Southern California continues to improve, with 1995 registering some of the lowest levels in decades. Yet Southern California still experiences the worst air quality in the nation requiring continued diligence to meet air quality standards† These improvements provide the grounds for continuing the battle for air quality instead of grounds for a pat on the back and job well done. Federal clean air standards should be strengthened. The Environmental Protection Agency (EPA) along with an arsenal of reputable agencies have drafted a plan known as the 1997 Air Quality Management Plan (AQMP) in which detailed summaries regarding current and future air quality measures are brought forward for critics and supporters alike to discern. It is in this plan along with supporting facts regarding beneficial economic gains and support from the medical community that make the case for continuous and stricter air quality standards. The 1997 AQMP sets fourth the guidelines in which the Federal government should set standards for state and local governments along with private agencies to impose and enforce. The focus of the plan comes as a result of new understanding regarding pollutants known as ozone and M10. This new information flows from countless scientific studies. For example, â€Å"Use of the most current air quality information (1995), including special particulate matter data from the PM10 Technical Enhancement Program† . There findings show direct links in ozone and the PM10 pollutants. In chapter three of the plan one can find the scientific data based on base year emission levels dating back to 1987 as they relate to current and future emission levels. Data clearly show's improvement in Southern California's quality of air in the ten year period between 1987 and 1997. The data also provides needed understanding of the major contributors to smog and other ozone depleting pollutants. Overall, total mobile source emissions account for 61 percent of the VOC and 88 percent of the Nox emissions for these two pollutants† The knowledge of this information has been a major factor in the control of these pollutants produced by the vehicles driven by millions everyday weather on the job or just tooling around town with the top down. While the information in this plan requires a good deal of scientific knowledge to understand the general message is clear. Populations are increasing which increases the demands placed on the environment. Without continual improvement regarding air quality there will be massive amounts of ozone depleting emissions created and unchecked in the environment. This plan should be imposed by the Federal government. It provides the method for promising futures not only for the environment but the economy as well. Along with the benefits in improved air quality that will result form the implementation of the 1997 AQMP substantial gains in technology will be achieved in the areas of zero emission vehicles and the development of alternative fuels. On-road motor vehicles which include passenger cars, light duty trucks, medium duty vehicles, heavy duty vehicles, and motorcycles, currently number approximately 10 million in the South Coast Air Basin. † If this seems an alarming number of vehicles of which contribute 61 percent of the VOC and 88 percent of the Nox emissions in the air; you better sit down. â€Å"In 1995 these vehicles traveled more than 300 million miles per day, and by the year 2010, vehicle miles traveled is projected to be about 380 million miles per day† . This is an alarming number of vehicles along with an alarming number of miles to boot. The implementation of the 1997 plan will require the sale of zero-emission vehicles beginning in 2003. This demand places immense pressure on the automotive industry to come up with suitable alternatives for the combustion engine. The technology gains from this industrial effort have already begun to show themselves at car shows throughout the country. All manufactures will benefit from this new technology, from those who produce the batteries that run them to manufacturers of the lightweight materials needed to produce such automobiles. The public reaps immediate gains from this technology such as the cell phone's carried by thousands of people every day in Southern California. Some of the most notable technologies include nickel metal-hydride, lithium-ion, and sodium-nickel chloride. Nickel metal-hydride batteries are responsible for the ability to constantly charge ones cell phone battery without it developing a memory position resulting in limited to no use of the battery at all. Lithium-ion batteries provide extended use of many battery operated items used in every day life such as flash lights, cameras, radios†¦ Honda and Toyota have announced they will introduce pilot fleets of electric vehicles with nickel metal-hydride batteries in 1988 . The examples in technological advancements that result from stricter air quality controls are endless and cannot be fully realized without implementation of the controls described in the 1997 AQMP. As if the available information thus far were not enough to support the EPA's plans for air quality, the medical community has stepped forward to support efforts for cleaner air as well. The proposed plan clearly benefits air quality and the economy through advances in technology. Support from the medical community will convince the stragglers that don't feel air quality and technology will directly benefit themselves. â€Å"Dr. Barry S. Levy, American Public Health Association president and an environmental health physician, called today for the adoption of EPA's proposed regulations to lower levels of particulate (soot) matter and ozone (a chemical that helps cause smog) in the air. This effort will protect children and adults from illness, disability and death, and reduce health care costs by billions of dollars† . Public health is of major concern when it comes to the environment. The air people breath daily is vital to their existence and the quality of that air is one of the major factors to their quality of life. According to DR. Levy, â€Å"The proposed EPA standard are based on well-designed scientific studies that link adverse health effect to the fine particulate matter and ozone† . The American Public Health Association (APA) is considered on of the oldest and largest organizations devoted to public health. The APA credits itself with some of the top professionals in the field of public health. They have conducted more studies and published more information regarding public health than any other organization of its kind in the world so when they support the EPA's findings for stricter air quality control measures they speak for a vast majority of health professionals. Common sense requires one to feel a sense of dread at the possibility of death as a result of poor air quality. The EPA has built a sound case for enacting stricter air qualities and they have a great plan for its enactment. It is clearer now that the adoption of the 1997 AQMP has far reaching benefits for all. Scientifically sound evidence points to the reality of cleaner air from the plans enactment. Increases in technology will create economic growth and business opportunity. And finally health risks resulting from poor air quality can be substantially reduced for both children and adults. The 1997 AQMP also provides measures for meeting the standards proposed in its regulations. Through, â€Å"Intercredit Trading Program, Air Quality Investment Program and Promotion of Catalyst-Surface Coating Technology Programs for Air Conditioning Units. These measures are designed to enhance compliance flexibility, to facilitate the implementation of the command and control measures† . The command and control measures of the plan are simply implementation and enforcement policies which incorporate assistance and rewards for complying to regulations. Most of these programs are already successfully being operated at the present time. There is also an Air Quality Assistance Fund which has been enacted to help small businesses comply with stricter emission regulations. The plan provides a â€Å"loan guarantee for up to 90 percent of the loan amount, ranging from a minimum of $15,000 to a maximum of $250,000† . Money can be used for retrofitting operations to the point of complying with any portion of the AQMP. A study conducted buy Dr. Steven Meyer, director of the Massachusetts Institute of Technology's Project on Environmental Politics and Policy says, â€Å"‘Job growth–not job loss– is associated with stronger environmental policies. The 10 states with the strongest environmental policies appear to have experienced annual employment growth rates almost . 6 percent higher than those of the 10 states with the weakest environmental policies'†. Opponents of Federal regulations often rely on job scare tactics to kill a useful initiative such as the one proposed by the EPA but the facts are, jobs are created when improvements in technology are made. The plan provides a complete package from reasons for change through benefits of such changes right down to the actual implementation of its policy's. It provides areas of assistance for those who have trouble with compliance and places adequate emphasis on continued improvement in all areas regarding air quality. With regard to the health of the planet and the there is little reason remaining for the Federal government not to enforce stricter air quality measures.

Amazon in ECommerce

com has revolutionized the selling and purchasing of all products over the internet. It started with selling books over the internet and progressed in selling almost all consumer goods within a short span of time. Its engineering and quality principals make sure that all the various standard compliances are met and justified for improving the system behavior for its customers. Customers have now moved from the brick and mortars model, a traditional model for purchase of products, to the click and mortars model for ease of access, anytime anywhere access, take part in auctions and avail several promotion offers and gifts. The very perspective towards retail buying has been changed by Amazon.com. The virtual store concept is quite likely followed by many retailers after the success of Amazon.com and they have created a benchmark for its products and selling models define the very success over the long period since its inception. Question 2: Comparisons have been made by giant bookstore retailer Barnes Nobles and Amazon.com. Barnes and Noble operate dozens of bookstores in many local communities. Yet Amazon.com’s reach goes anywhere and everywhere with the Web. What, in your opinion, should Barnes and Nobles do to compete with Amazon.com? Answer 2: Barnes and Nobles must identify the very future requirements for its physical bookstores and come up with â€Å"click and mortars† model for fetching the right customer focus and model. Identifying the competition around and the changing outlook of the customers towards decision making for purchasing products is the greatest differentiator for change. The decision making for taking the business of Barnes Nobles over the internet would make sure that all the various present disadvantages would be capitalized upon. The brand mark of Barnes Nobles makes sure that every activity towards the envelopment of skyrocketing technologies would develop into a mammoth in promoting its success and growth. Only setting up the website is not enough. The representation model, sound engineering techniques, quality standards and affiliation techniques makes sure that its representation over the internet is strong and makes a presence really promising. Question 3: In order to more quickly realize and sustain its profitability should Amazon.com have remained a solely clicks based e-business (without warehouses) selling only books? Why or why not? Answer 3: Amazon’s decision to cater to several products would definitely move its primary base of selling books to other products. This is a sort of erosion of its primary brand which it created for selling books. The very brand creation and sustenance for selling books online had created a larger market share for book selling. The various bookstores at that time were in greater risk concerning their sales as Amazon grew in its market share for selling books. It was a brand which no one could deny. Its decision towards clicks business for selling other products over books makes sure that monopoly was broken to some extent and other small to medium sellers in the market found opportunity to make some business. These created a balanced view for existence in the marketplace allowing every dimension of sellers and customers to interact for good. Another reason for making the right move is for long term business continuity and spreading its wing to several other products which did not make it to the internet in that era. Amazon’s decision to be clicks based business must be changed into â€Å"clicks and mortars† business model for improving its supply chain by making it efficient and effective. The effective supply chain would cut down extra costs of transportation and shipping and would in turn create trust for its safety and quality policies. Warehouses would make sure that timely delivery of products can be made at lesser costs, which otherwise would create a sense of misunderstanding and evolve privacy and security aspects to a larger scale. Question 4: How can Amazon.com complete Bezos’s vision? What do they need to do to individualize their services to 25 million customers? Answer: 4 Amazon.com must fetch the customers according to their tastes and product liking. The following can be the various options that can be exercised: Provide a survey with questionnaires of what is important, how it can be bettered, what else is desired and so on. The survey questions would serve quite helpful in fetching the right suggestion from its customers to in turn get them everything they desire. The adoption of B2B and C2C model where various sellers and buyers can meet for selling the products of their choice. This would help users to customize according to their preferences so that more number of customers is fetched for purpose. The customer logs must be duly analyzed for fetching the right decision and data mining approaches to the vast data can be devised for getting the facts out for better customization of products and services. Request boxes and techniques must be presented so that in case a customer fails to find exactly what he desires, he can make a request for the new product. This would help to fetch the needs in micro detail for better capturing of the customer base. The above approaches would enhance Bezos’s vision to cater to individual needs and demands. Amazon is a virtual reseller, one of the main new intermediaries (Sarkar, 1996.) They are an electronic-commerce only intermediary; business and customer relationship management (CRM) is conducted purely via their website; a virtual marketplace with no direct contact between buyers and sellers. Amazon have created a virtualized value system through their accelerated ordering, delivery and payment of goods and services, while reducing operating and inventory costs associated with traditional bricks and mortar stores. This model demands a change to bring every buyer and seller to meet for catering individualized services. References Sarkar, M., Butler, B. Steinfield, C. (1996) Intermediaries Cybermediaries. Amazon in ECommerce com has revolutionized the selling and purchasing of all products over the internet. It started with selling books over the internet and progressed in selling almost all consumer goods within a short span of time. Its engineering and quality principals make sure that all the various standard compliances are met and justified for improving the system behavior for its customers. Customers have now moved from the brick and mortars model, a traditional model for purchase of products, to the click and mortars model for ease of access, anytime anywhere access, take part in auctions and avail several promotion offers and gifts. The very perspective towards retail buying has been changed by Amazon.com. The virtual store concept is quite likely followed by many retailers after the success of Amazon.com and they have created a benchmark for its products and selling models define the very success over the long period since its inception. Question 2: Comparisons have been made by giant bookstore retailer Barnes Nobles and Amazon.com. Barnes and Noble operate dozens of bookstores in many local communities. Yet Amazon.com’s reach goes anywhere and everywhere with the Web. What, in your opinion, should Barnes and Nobles do to compete with Amazon.com? Answer 2: Barnes and Nobles must identify the very future requirements for its physical bookstores and come up with â€Å"click and mortars† model for fetching the right customer focus and model. Identifying the competition around and the changing outlook of the customers towards decision making for purchasing products is the greatest differentiator for change. The decision making for taking the business of Barnes Nobles over the internet would make sure that all the various present disadvantages would be capitalized upon. The brand mark of Barnes Nobles makes sure that every activity towards the envelopment of skyrocketing technologies would develop into a mammoth in promoting its success and growth. Only setting up the website is not enough. The representation model, sound engineering techniques, quality standards and affiliation techniques makes sure that its representation over the internet is strong and makes a presence really promising. Question 3: In order to more quickly realize and sustain its profitability should Amazon.com have remained a solely clicks based e-business (without warehouses) selling only books? Why or why not? Answer 3: Amazon’s decision to cater to several products would definitely move its primary base of selling books to other products. This is a sort of erosion of its primary brand which it created for selling books. The very brand creation and sustenance for selling books online had created a larger market share for book selling. The various bookstores at that time were in greater risk concerning their sales as Amazon grew in its market share for selling books. It was a brand which no one could deny. Its decision towards clicks business for selling other products over books makes sure that monopoly was broken to some extent and other small to medium sellers in the market found opportunity to make some business. These created a balanced view for existence in the marketplace allowing every dimension of sellers and customers to interact for good. Another reason for making the right move is for long term business continuity and spreading its wing to several other products which did not make it to the internet in that era. Amazon’s decision to be clicks based business must be changed into â€Å"clicks and mortars† business model for improving its supply chain by making it efficient and effective. The effective supply chain would cut down extra costs of transportation and shipping and would in turn create trust for its safety and quality policies. Warehouses would make sure that timely delivery of products can be made at lesser costs, which otherwise would create a sense of misunderstanding and evolve privacy and security aspects to a larger scale. Question 4: How can Amazon.com complete Bezos’s vision? What do they need to do to individualize their services to 25 million customers? Answer: 4 Amazon.com must fetch the customers according to their tastes and product liking. The following can be the various options that can be exercised: Provide a survey with questionnaires of what is important, how it can be bettered, what else is desired and so on. The survey questions would serve quite helpful in fetching the right suggestion from its customers to in turn get them everything they desire. The adoption of B2B and C2C model where various sellers and buyers can meet for selling the products of their choice. This would help users to customize according to their preferences so that more number of customers is fetched for purpose. The customer logs must be duly analyzed for fetching the right decision and data mining approaches to the vast data can be devised for getting the facts out for better customization of products and services. Request boxes and techniques must be presented so that in case a customer fails to find exactly what he desires, he can make a request for the new product. This would help to fetch the needs in micro detail for better capturing of the customer base. The above approaches would enhance Bezos’s vision to cater to individual needs and demands. Amazon is a virtual reseller, one of the main new intermediaries (Sarkar, 1996.) They are an electronic-commerce only intermediary; business and customer relationship management (CRM) is conducted purely via their website; a virtual marketplace with no direct contact between buyers and sellers. Amazon have created a virtualized value system through their accelerated ordering, delivery and payment of goods and services, while reducing operating and inventory costs associated with traditional bricks and mortar stores. This model demands a change to bring every buyer and seller to meet for catering individualized services. References Sarkar, M., Butler, B. Steinfield, C. (1996) Intermediaries Cybermediaries.

Violence and Victimization Essay Example | Topics and Well Written Essays - 500 words - 1

Violence and Victimization - Essay Example The frequency of occurrence of such instances is dependent on various factors. Such factors form the basis for the argument that proposes social causes to violent behavior. It may be argued that people whose parents demonstrated violent behavior are more likely to be violent as compared to those whose parents were more peaceful (Besemer, 2014). That may lead to a linkage of such behavior to biological traits. However, a closer study may reveal other factors that result in such connection between the parents and their offspring. Human beings are social beings, and therefore tend to learn and adapt to different environments. Socialization thus brings out different traits in them. One can, therefore, draw conclusions as to the correlation between violent behavior and social structures (Laland and Brown, 2011). For instance, for those cases where the violent acts of someone have led to a linkage to the violent acts of the parents, it may be possible to establish social causes to such a link. It may be that the person may have experienced violence in their childhood, which affects their actions causing them to be violent. Studies indicate that children from abusive families tend to be more abusive as they grow (Besemer, 2014). Also, those exposed to violence in their childhood end up with violent tendencies in their later years. That is because they develop a form of retaliation to adversity and based on their past, this turns out to be violence. Another important social factor to violent behavior is the relationship a mother has with her child. Where there exists a poor mother-child relationship, chances are that the child may develop violent tendencies in future (Besemer, 2014). That may be because the child may experience frequent punishment from the mother as a result of the anxious attachment between them. Apart from such maternal punitiveness and paternal inattentiveness, other social factors among peers also

The developments the electronic TV Technology- only write my part in Essay

The developments the electronic TV Technology- only write my part in this essy which is (How it's work) - Essay Example Srivastava (2009) states that an LCD display is possible when opposite polarized glass are placed on both sides of a crystal. The liquid crystals are split into small parts which are known as pixels; pixels can be considered as the smallest unit of screen resolution. Kondolojy states in one his articles that these pixels have the same features as the liquid crystals. The have an alternating behaviour in allowing the light to pass through them. The crystal molecules are activated or deactivated on the screen on the basis of the image that is to be generated. LCD TV Reviews UK (2009) explains that the front screen which is made of glass is imprinted with a grid. This facilitates the alternating behavior of the crystal molecules between activation and deactivation. Crystal molecules do not emit light therefore a system has to be put in to do the job. A backlight system provides the necessary light to the molecules which is required to produce an picture on the screen. LCD TV Reviews UK (2009) explains that there are three backlight systems that are commonly used in LCD TVs; EL system (Electro Luminescent), CCFL system (Cold Cathode Fluorescent Lamp) and LED system (Light Emitting Diode). TopBits.com describes the process and states that when a picture is required to be displayed on the screen of the LCD TV, electric current is allowed to be passed through the crystal molecules. The amount of electric current corresponds to the intensity of the colours required for each pixel. A unique feature of the crystal molecules is that they act as shutters and allow only specific amount of light to pass through them. If there is a requirement of a dark picture on the screen then the molecules will prevent light from going out of them. In the same way, lighter picture will make the molecules emit corresponding amount of light. Tyson states that due to the variation in the emitting of the light, the output on the screen will be exactly similar to the input

Effective Cross-Cultural Management in the UK Company Essay - 2

Effective Cross-Cultural Management in the UK Company - Essay Example According to Hennart and Zeng (2002), amalgamation of organizational structure, team dynamics and business infrastructure has gone through a regime shift, which has been witnessed over last 20 years primarily because of a globalized world. Due to a strongly interconnected world, frequency as well as amount of knowledge and information transmission across borders has increased to a great extent (Hofstede and McCrae, 2004). Considering the current intensity of competition and business environment, it is noticed that companies headquartered in a particular country are seeking entry into international field by means of business expansion on a global magnitude. Johnson, Lenartowicz and Apud (2006) suggested that the underlying motive behind implementation of such a strategy is to gain an advantageous position. In effect, companies gain access to a larger base of customer and are able to amplify growth rate (Minbaeva and Michailova, 2004). Empirical research scholars such as, Moran, Harris and Moran (2007) and Morley and Robins (2001), provide a different view point. According to the authors, companies implement global expansion strategies in order to spread risk evenly. Such strategies offer companies with the opportunity to diversify their business portfolio, thereby setting up compound earning sources and learning foreign cultures. The fundamental motive behind undergoing such a learning process is to support innovation.

Nursing theory reviewed Essay Example | Topics and Well Written Essays - 500 words

Nursing theory reviewed - Essay Example Nursing involves four perspectives in which the professionals address the whole nursing problems by subdividing the concepts into: The person/patient- they analyze the physiological structure and functioning of the body, psychological perspective to deal with mental processes and emotions. In addition, they analyze developmental processes within the lifespan and actively look into social-cultural and spiritual side of their patient. The health perspective in nursing tends to define health as a condition in which all body parts are in harmony with the client, here the client being the patient. This harmony is usually based on the body needs and how much it receives from the system in that for optimality the energy provided by the system should always be more than what the body can actually use. Nursing also seeks to evaluate environment aspect through analysis of external and internal factors that surround a patient and the rate at which they interact in any given time. Also nursing i nvolves consistency, should use direct but simple approach, governed by nursing education and practice so as to address the areas of primary, secondary and tertiary interventions Training and professionalism go hand in hand in that continuing one’s education and/or study while working is an essential criterion for a long term success through competence development in furthering their careers. With a series of requirements in the nursing sector, knowledge development is of paramount importance as to the scope of their activities. For instance knowledge development from antiquity to nightingale, from nightingale to science and from knowing patterns to contexts of knowledge development, calls for intensive study and further training. Ethical knowledge development calls for nursing ethics, code of conduct and morality and an over view of ethical perspectives. Nursing as a field with wide application and scope entails conceptualization and structuring of